Dear Students, Please join us on Teams on 5 and 6 March from 9:00am to 1:00 pm for the seminar on Innovation Management and Growth Strategies: Our special guest speaker is Enrico Iaria. Based in China for 10 years working in the field of innovation during the period of the most recent industrial and technological evolution of the country, Enrico, now based in Italy, is an entrepreneur in the area of innovation and new technologies, co-founder, chief managing director of SPICI and president of Edugo.AI. He is the only Italian ever listed on Forbes China Under 30 indicated in 2018 as one of the most influential young innovators in China and already awarded in 2017 by the Science and Technology Commission of Shanghai Municipal People’s Government with the recognition of “Best Practice in Managing Innovation Ecosystems”. He holds positions in various programs of scientific-technological cooperation and entrepreneurial development of the Italian Prime Minister's Office, the Ministry of Foreign Affairs (MAECI) and the Ministry of Education, University and Research (MIUR). During his stay in China he taught courses in innovation management, growth strategies and entrepreneurship at New York University, Shanghai, and at the School of Finance and Business of Shanghai Normal University. He completed his studies with a postgraduate program of specialization in innovation and growth strategies at Harvard Business School. He holds a master's degree with double specialization in economics and entrepreneurship from the University of Paris-Saclay and Shanghai Normal University, and a master's degree in political science and decision-making processes from the University of Florence. On Forbes Italy he regularly writes about innovation and economics. The seminar will equip you with the skills and techniques to develop executive-level strategies and will give you practical tools for answering critical business questions. On the first day, you will be introduced to the disruptive innovation theory from the perspective of a business and a customer, and you will have the chance to analyze practical case studies and run a first Activity Task. On the second day you will be introduced to practical tools and structured processes which will bring them to make use of innovative and creative solutions to turn an idea into a prototype. Programme Description DAY I • Aligning with Innovation and Disruption -Sustaining Innovation -Low-End Disruptive Innovation -New-Market Disruptive Innovation -Incumbents and New Entrants • Discovering Customer “Jobs-to-Be-Done Theory” -Customer: Causes and Attributes -Correlation and Causality -Product View, Customer Attributes View, Jobs-to-Be-Done View • Case Study: Assessing New Opportunities and Potential Threats • Activity Task: Developing a Framework to Better Understand Customer Needs DAY II •Minimum Viable Product Design -Critical Thinking and Ideation -Lightning Demo Session -Prototype Development Storyboard • Lean Startup Methodology: Transforming an Idea Into a Product -Introduction to the Lean Startup Methodology -The Characteristics of an MVP -Build Your Own MVP -The Business Model Canvas -The 9 Building Blocks of the Business Model Canvas • Case Study: Startup Failure - Loving the Problem, Not the Solution • Final Activity Task: Testing a Business Idea with Real-Life Customers Please use the following links to join the seminar: We look forward to seeing you there! Best regards, Program Office MSc European Economy and Business Law Tor Vergata University of Rome Department of Economics and Finance Master of Science Program Office Via Columbia 2, 00133 Rome, Italy |
Archivio con motore MhonArc 2.6.16.